User Characterization
The goal of this page is to provide a detailed characterization of the potential users of OMG. This characterization will take the form of User "Personas" as originally described by Alan Cooper (see "The Origin of Personas" or "Perfecting your Personas").
To cut a long story short, the rationale behind "Personas" is that the term "User" is far too generic to be useful during the design process. Also developers have been known for stretching the term "User" to justify personal preferences and add features to the design randomly.
Personas on the other hand, are well defined user archetypes (that includes their goals and behaviour patterns), that help guide decisions about product features, navigation, interaction and visual design. By designing for personas, you can satisfy a broader group of users that represent that archetype.
See InteractionDesignTips for more info on the topic.
Personas for OMG
- "Under construction"